You have 24 seconds-Go

As managers I believe we can often do a better job planning ahead for meetings and headlining. How many times do you begin typing on your bb or tuning out because you truly do not feel you need the level of detail or jargon being presented? I came across an older story about a crowd sourcing contest to take 24 seconds to Save the World for MTN Dew. What I found fascinating was what you could communicate in 24 seconds. In the attention deficit world we have today managers need to learn to headline and quickly communicate key points.